What’s on the UX Horizon in 2023?

What’s on the UX Horizon in 2023?

How will UX factor into advancements in artificial intelligence, the web and digital experiences?

Digital experiences are more critical to business success than ever before. Due to the pandemic, the race to digitize has reached top speed. Enterprises are under pressure to evolve, compete and disrupt in the face of an increasingly uncertain global economic climate. Consumers and businesses alike have raised the stakes in terms of what they expect and demand of digital.

As business leaders recognize that human-centered, ultra-personalized digital experiences are in high demand, UX design is coming into the spotlight like never before. Enterprises instinctively understand the importance of optimizing how customers interact with their brand. But how can they tell the UX hype from the long-term trends?

Let’s take a closer look at five UX trends to watch in 2023.

1. Beyond AI Assistants to AI Creators

AI-driven solutions have already impacted UX design. Automation and analytics solutions have sped up the design process, improved usability and increased customer satisfaction. However, the rise in AI/ML-generated visual design tools promises to shake up UX design in 2023. Random face-generating apps as well as art generating tools are becoming sophisticated enough for use in visual design. Companies like Jasper AI are re-shaping the UX space with their combination of offerings: AI-generated artistic content with AI-generated written content, making creative design faster, more accessible, and opening new possibilities in experience customization.

We’re only just starting out on the AI/ML design journey. Although content will increasingly be defined, organized, managed and delivered by AI, UX designers will continue to play a critical role in understanding this new paradigm and shaping how we engage with digital products and services.

It is paramount that enterprises are transparent in discussing the ethical and security considerations surrounding AI-generated content. It’s a technology area that shows great promise but that will not fulfill its potential without trust and good governance.

Related Article: We Asked ChatGPT 3 Customer Experience Questions. Here’s How It Responded

2. A New Dawn for UX in the Metaverse and Web3

We are currently in the Web2 iteration of the internet but progressing into the Web3 era. This presents users and designers alike with a new set of challenges and opportunities. Web3 aims to build on the positives of Web2 (user participation, social media sharing, personalized content and so on), while enhancing the internet experience. Web3 focuses on creating content (Semantic Web), which bolsters cybersecurity and eases information exchange amongst web users. Web3 also ushers in an era of de-centralized, blockchain engineered digital experiences.

UX is the final hurdle before mass Web3 adoption. Perhaps the most important factor in determining Web3’s success will be how well it enables users to navigate experiences seamlessly while retaining control of their personal data. In other words, UX design is going to play a pivotal role in how the new internet takes shape. It should come as no surprise that experienced UX/UI designers are currently in high demand among Web3 start-ups.

Pioneering sectors like gaming and fintech are already leading the way with Web3-enabled apps and other industries are catching up fast. The global Web3 blockchain market is growing at more than 40% CAGR and is expected to reach $23.3 billion by 2028. Web3 adoption is being driven in large part by Gen Z and millennials — half of whom see themselves as conducting business in the Metaverse within the next two years.

Related Article: Madtech Meets the Metaverse: A Marketer’s Guide

3. Increased Agility and Engagement Through Analytics

Today’s brands are in fierce competition to remain relevant in their customers’ lives by curating delightful, seamless digital experiences. Data-informed design decisions help to create experiences that are continuous, consistent, customized and omnichannel. The continuation of this mega trend will see real-time audio and visual analytics become integrated into the customer journey.

This enables enterprises to optimize their interactions with customers as they happen, rather than relying on analytics that predict behaviors based on historic data. Understanding how customers are engaging with your brand in real time allows enterprises to listen, adapt and respond to their customers more effectively.

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