In the Eighties, when he was in the hypothetical middle of his life, Dieter Rams sat at his desk and wrote on a white sheet of paper a question: is my design good design? It’s not an easy question, even if you are the iconic head of design of Braun (when the German electronics giant was as cool as Apple and leading the way in technology and design). © Dieter Rams / Braun It is hard to know what pushed Dieter Rams to question himself, but his answer was a big insight in what is design is and how it…
I have been writing professionally for over 20 years and have a deep understanding of the psychological and emotional elements that affect people. I’m an experienced ghostwriter and editor, as well as an award-winning author of five novels.